The Basin in Loamy Shaping

#fd12ed RGB(253,18,237)

About this color

The Basin in Loamy Shaping reads as medium and intense — a magenta tone recorded at #fd12ed, RGB(253, 18, 237).

#fd12edRGB(253, 18, 237)

HSL 304° · 98% saturation · 53% lightness

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Psychology

Magenta at medium lightness is one of the most assertive hues — it demands attention and resists blending into backgrounds.

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History

Fuchsine and its relatives, the first aniline dyes, triggered a Victorian fashion craze for bright synthetic colours that natural dyes could never match.

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Design use

At medium lightness, this magenta is flexible enough to serve as accent colours, call-to-action buttons, and icon fills — it holds its own without overwhelming adjacent elements. Always check WCAG contrast ratios before using it under or over text.

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Colour pairings

In terms of colour combinations, pair this magenta with deep forest green for bold contrast, or with pale pink and warm ivory for a palette of refined intensity.

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Color formats

Name
The Basin in Loamy Shaping
HEX
#fd12ed
RGB
rgb(253,18,237)
RGB%
rgb(99.2%,7.1%,92.9%)
HSL
hsl(304,98%,53%)
HSV
hsv(304,93%,99%)
CMYK
cmyk(0,93,6,1)
LAB
lab(59,94,-52)
LCH
lch(59,107,331)
sRGB
(0.992,0.071,0.929)
HEX8
#fd12edff
CSS Name
Decimal
253018237

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Color variants

Color info

Lightness
53%
Saturation
98%
Hue
304°
Chroma
107
Temperature
WarmCool
Contrast Preview
The quick brown fox jumps over the lazy dog

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