The Bloom before Aloft Streaming

Psychology

Lighter reds lean playful and energetic, evoking warmth, appetite and optimism.

History

In ancient Rome, a particular shade of red — minium — was so valued that the scribes who illuminated manuscripts were called 'rubricators' after the colour they used for headings.

Design use

A very light red like this is most useful as backgrounds, cards, and large surface areas where readability of dark text is the priority. It recedes quietly, allowing content to take the lead.

Colour pairings

In terms of colour combinations, pair this red with navy for classic contrast, with gold for a rich celebratory feel, or with soft pink and dusty rose for tonal warmth.