The Atoll round Soft Bordering

#e8311d RGB(232,49,29)

About this color

The Atoll round Soft Bordering occupies the medium, intense end of the red spectrum, defined by its coordinates #e8311d — RGB(232, 49, 29).

#e8311dRGB(232, 49, 29)

HSL 6° · 82% saturation · 51% lightness

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Psychology

Red at medium lightness is perhaps the most attention-commanding hue in the spectrum — associated with urgency, passion, and confidence.

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History

Chinese red, associated with luck and celebration for millennia, remains one of the most culturally specific colour associations anywhere in the world.

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Design use

This shade sits in a versatile middle ground — useful as brand accents, data visualisation series, and illustrative elements. Its middle lightness gives it presence on both white and dark backgrounds.

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Colour pairings

When it comes to colour harmony, pair this red with navy for classic contrast, with gold for a rich celebratory feel, or with soft pink and dusty rose for tonal warmth.

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Color Categories

Color formats

Name
The Atoll round Soft Bordering
HEX
#e8311d
RGB
rgb(232,49,29)
RGB%
rgb(91%,19.2%,11.4%)
HSL
hsl(6,82%,51%)
HSV
hsv(6,88%,91%)
CMYK
cmyk(0,79,88,9)
LAB
lab(51,67,55)
LCH
lch(51,87,39)
sRGB
(0.91,0.192,0.114)
HEX8
#e8311dff
CSS Name
Decimal
232049029

Similar colors

Color variants

Color info

Lightness
51%
Saturation
82%
Hue
Chroma
87
Temperature
WarmCool
Contrast Preview
The quick brown fox jumps over the lazy dog

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