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Psychology

Yellow stimulates attention and optimism; at medium lightness it is highly visible and hard to ignore.

History

Yellow ochre is one of the oldest pigments known — used in the Lascaux cave paintings over 17,000 years ago, it remains a staple of artists' palettes today.

Design use

At medium lightness, this yellow is flexible enough to serve as interactive elements, tags, badges, and highlight states. It has enough saturation to register clearly without straining extended-reading contexts.

Colour pairings

In terms of colour combinations, combine this yellow with deep indigo for high-contrast drama, or with dusty sage and off-white for a palette of sunlit calm.