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Psychology

Yellow stimulates attention and optimism; at medium lightness it is highly visible and hard to ignore.

History

Indian Yellow, a pigment used in Mughal miniature painting, was produced from the urine of mango-fed cows — an extraordinary material history hidden behind a simple hue.

Design use

At medium lightness, this yellow is flexible enough to serve as accent colours, call-to-action buttons, and icon fills — it holds its own without overwhelming adjacent elements. Always check WCAG contrast ratios before using it under or over text.

Colour pairings

In terms of colour combinations, combine this yellow with deep indigo for high-contrast drama, or with dusty sage and off-white for a palette of sunlit calm.