When Heartfelt Arch with Building

#28a823 RGB(40,168,35)

About this color

When Heartfelt Arch with Building carries its coordinates at #28a823: a medium-dark green with vivid saturation.

#28a823RGB(40, 168, 35)

HSL 118° · 66% saturation · 40% lightness

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Psychology

Mid greens feel natural and reassuring; they dominate brand identities associated with sustainability and health.

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History

Scheele's Green, an arsenic-based pigment popular in Victorian wallpaper and clothing, is now understood to have caused widespread harm — a cautionary chapter in colour history.

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Design use

Practically, this medium-dark green is comfortable as accent colours, call-to-action buttons, and icon fills — it holds its own without overwhelming adjacent elements. Always check WCAG contrast ratios before using it under or over text.

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Colour pairings

For palette building, this green complements red-violet shades for maximum contrast, but pairs more gently with sandy neutrals, warm whites, and wood tones.

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Color Categories

Color formats

Name
When Heartfelt Arch with Building
HEX
#28a823
RGB
rgb(40,168,35)
RGB%
rgb(15.7%,65.9%,13.7%)
HSL
hsl(118,66%,40%)
HSV
hsv(118,79%,66%)
CMYK
cmyk(76,0,79,34)
LAB
lab(60,-58,54)
LCH
lch(60,79,137)
sRGB
(0.157,0.659,0.137)
HEX8
#28a823ff
CSS Name
Decimal
040168035

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Color variants

Color info

Lightness
40%
Saturation
66%
Hue
118°
Chroma
79
Temperature
WarmCool
Contrast Preview
The quick brown fox jumps over the lazy dog

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