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Psychology

Dark reds carry connotations of power, authority and depth — think burgundy-tinted boardrooms and aged wine labels.

History

Chinese red, associated with luck and celebration for millennia, remains one of the most culturally specific colour associations anywhere in the world.

Design use

Practically speaking, this deep red is most at home as a primary background in dark themes, a strong border or divider, or a headline colour against a light surface. Combine with lighter tints of the same hue for a cohesive palette.

Colour pairings

When it comes to colour harmony, pair this red with navy for classic contrast, with gold for a rich celebratory feel, or with soft pink and dusty rose for tonal warmth.